Tiki's Grill & Bar was proud to be chosen to do the state Retro ReLaunch of Primo Beer
This was an industry party that rocked Waikiki.
Using the original ingredients from when it was first brewed in 1897, Primo took the liquid back to its roots and made a highly sessionable, everyday beer.
After revamping the liquid Primo followed suit with the look, feel, and message of the brand.
Utilized the vintage 1943 packaging to connect with Hawai’i’s golden age: A time before the flash and glitz of commercialism, when getting on a plane was an enjoyable and romantic notion. A time when exploration was at the heart of every traveler and new discoveries were found around every corner.
